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Asset 1005


At a £20m valuation, Den's new Seedrs funding round poses an interesting question.

Den are overfunding on Seedrs, having set themselves a very low target. The valuation is £20m for a company that has only just started to sell a product. Its major competition is having a 50% off sale and saw revenues fall in its last FY.

Should that ring alarm bells?

We think so. Den are late getting to market and have already raised around £5m to get to this stage. It is far too early to tell if the product is a winner or not but you wouldnt know that to read their pitch.

Their main competition has been selling into this market for a while now, is a plc and has had £12m invested. And...

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Saturday February 16, 2019

Hardman and Co’s Brian Moretta in conversation with ECF Buzz Founder Rob Murray Brown on start up investing, equity crowdfunding and what’s a good read.