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Baby carrier is yet another Crowdcube funded company that misses its targets.






Innovation Makers Ltd invented a new baby carrier. They raised £180k via Crowdcube only 6 months ago - to launch it - with the statement that FY 2015 would see its turnover at just under £2m.

The company is now raising another £400,000 on Crowdcube and predicting the launch of its product in spring 2016 - which is after it is supposed to have turned over £2m selling them. The current raise values the company at £2.6m against a value only a few months ago of £750,000. Amazing what some good PR and awards can do to the imagination. Of cousre the new pitch makes no mention of any glitch in their 2014 plan - it makes out that the new £400k was always a planned second raise. Our research shows this to be plain rubbish. to rpove it here is what they said on their own website November 2014  -
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Company news

We are delighted to announce that, having reached our initial Crowdcube target of £150k on Monday 17th November, we decided to overfund to £180k and we raised the additional £30k in just 36 hours.  We should like to thank the 91 investors, who will now become shareholders in Innovation Makers, for their support of our business and our bridgehead product ‘Little Rider’.  It is...

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Monday June 22, 2015

Hardman and Co’s Brian Moretta in conversation with ECF Buzz Founder Rob Murray Brown on start up investing, equity crowdfunding and what’s a good read.