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Bonnie Gull and its f(l)ounder are illustrations of a systemic failure in the UK Entrepreneurial ecosystem. We need change.

Alex Hunter founded Bonnie Gull and a few other companies. He used Crowdcube to take £225k off investors. The PR was fantastic but the rest - chip paper on a waning tide.

It's a classic Crowdcube tale. Failure made possible by PR, PR and more PR, The Internet and a huge pinch of salt. Captain Mackerel has turned out to be a Flounder.

Alex founded Bonnie Gull Ltd in 2011 and opened its first unit in London the following year. He had trialled the concept with pop ups. There is a lesson there. According to the 2017 Crowdcube pitch - 

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Tuesday September 14, 2021

Hardman and Co’s Brian Moretta in conversation with ECF Buzz Founder Rob Murray Brown on start up investing, equity crowdfunding and what’s a good read.